One of the thought leaders of the Conscious Capitalism movement, Raj Sisodia is the Franklin Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College. He is also Co-Founder and Co-Chairman of Conscious Capitalism Inc. He was previously Trustee Professor of Marketing and the Founding Director of the Center for Marketing Technology at Bentley University. He has an MBA from the Bajaj Institute of Management Studies in Bombay, and a Ph. D. in Marketing from Columbia University. Raj is the author (with John Mackey, founder and co-CEO of Whole Foods Market) of the New York Times and Wall Street Journal bestselling book Conscious Capitalism: Liberating the Heroic Spirit of Business (Harvard Business Review Publishing, 2013). In 2003, he was cited as one of “50 Leading Marketing Thinkers” and named to the “Guru Gallery” by the Chartered Institute of Marketing. Bentley University honored him with the Award for Excellence in Scholarship in 2007 and the Innovation in Teaching Award in 2008. He was named one of “Ten Outstanding Trailblazers of 2010” by Good Business International, and one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America for 2010 and 2011. Raj has published seven books and over 100 academic articles. His book The Rule of Three: How Competition Shapes Markets was a finalist for the Best Marketing Book Award from the American Marketing Association. His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose explains the precepts and performance implications of pursuing a conscious approach to business and was named one of the ten best business books of 2007 by Amazon.com. He has consulted with and taught executive programs for numerous companies, including AT&T, Nokia, LG, DPDHL, POSCO, Kraft Foods, Whole Foods Market, Tata, Siemens, Sprint, Volvo, IBM, Walmart, Rabobank, McDonalds and Southern California Edison. He is on the Boards of Directors at The Container Store and Mastek, Ltd. and a trustee of Conscious Capitalism Inc.